Weird Maxim scam?

So I started receiving Maxim in the mail last year. I was confused, but thought it was just a trial issue and didn't think any more of it. But this month, I decided to do a little investigation, and apparently they use companies like Subco Inc and Publications Unlimited to subscribe people to their magazine; hoping that people will forget and reup their subscription or pay for the subscription to make it go away.

For now, I'm going to ignore it. It doesn't sound like they have my credit card and this doesn't seem like a case of identity theft. (although maybe it is, I still haven't ruled that out).

http://www.ripoffreport.com/r/Subco-Inc/internet/Subco-Inc-Mailing-unsol...

http://www.complaintsboard.com/complaints/publications-unlimited-dallas-...

Has this happened to anyone else?